Noelle Boncher-Garcia
CEO/Sales Representative– Over 25 years of experience in sales and marketing. Noelle’s salesmanship and commitment has allowed her to deliver her manufacturers such key accounts as: Sears, Ace Hardware & True Value. Actively involved in industry organizations: Past President of the Midwest Retailers & Manufacturers Association and former Public Relations & Entertainment Chairman for the Housewares Club of Chicago.
Angel Garcia
President/Sales Representative– Angel is a veteran in the hardware industry, working just over twenty years at Ace Hardware Corporation and more recently with Klein Tools. Angel’s experience includes international sales, merchandising, global sourcing, product development, supply chain management, business development and retail operations. Angel brings a true end-to-end understanding of the business.
Hal Zabrin
Sales Representative– Hal began his career in factory sales management capacities with Hamilton Beach and Panasonic. Co-Founder of Z Five Sales and Marketing in 1987. Over the many years as an independent sales organization, the company grew to over $20 million in annual sales working with various consumer product companies. Expertise in a wide range of product categories including houseware and home furnishing manufactures. Keen knowledge of retailer expectations, requirements and works closely with vendor partners to incorporate mutually acceptable business models.
Christine Bast-Friesen
Vice President/Sales Representative– Over 25 years with Boncher-Wales Marketing selling and managing the key territory accounts in Wisconsin, including: Menards, Kohl’s Department Stores, Fleet Farm and Seventh Avenue. Prior to Boncher-Wales, had 10+ years of sales experience. Worked for H.C. Prange Buying Office for 2 years. Christine’s sales skills, enthusiasm, sweet personality and knack for building relationships make her invaluable to our team.
Addy Koehler
Sales Representative– Addy graduated from Marquette University in 2023. As the next generation of the company, Addy brings innovation, technological advances, and leadership skills. Addy is a hands-on sales representative as she has been building relationships with retailers and manufacturers readily. She has a technical background and has blended that effortlessly in the sales and marketing industry.
Trent Wendorff
Trent graduated from Marquette University in 2018 with a degree in Supply Chain Management. He has a combined 7 years of experience between Milwaukee Tool and Ace Hardware. His experience is in production planning, inventory management, and demand forecasting. With a background in vendor relations, retail, and supply planning, Trent offers an analytical approach to driving sales growth.
MaryKay Hilton
Sales Representative/Trade Show Coordinator– Over 30 years of experience in the industry. Former buyer for a chain of gourmet retail stores. At Boncher-Wales, she has built strong relationships with key accounts including Blain Supply, American Hotel Register, Do It Best and Ace Hardware. She is also responsible for coordinating and organizing anything and everything for all trade shows. Her knowledge, attention to detail, and problem solving abilities are a valuable asset.
Elina Trakhtenberg
Inside Sales Representative/Office Manager– Over 15 years of customer service experience, Elina has been with Boncher-Wales for the past 15 years. Elina is dedicated to ensuring an excellent standard of service and a high level of customer satisfaction is maintained for all of our clients. Elina’s focus is to work with both government and private institution bids, and other accounts in our area such as Certif-a-Gift, Camping World, Hurlbert Hardware, Jungle Jim’s, Schaffer Partners, as well as Staples.com and Sears.com, and Kmart.com. Her computer expertise is invaluable in the creation of drop-ship order forms and customer sku set-up and maintenance. She is known for her friendly and positive attitude and thorough approach to business.
Lori Barczak
Customer Service Representative– Lori’s vast customer service experience serves her well in providing first-rate level of support to our customers. She is responsible for answering phones, processing orders, problem solving, and much more. Lori’s passion, friendly disposition and putting customer’s first attitude makes her a vital addition to our team.
Mary Boncher
Accounts Payable & Receivable– Serves as accounting specialist for Boncher-Wales and maintains thorough relationships with our vendors and accounts’ accounting departments. Mary also manages the quarterly MDF accrual programs for our various vendors and accounts.